Brian writes, “For those unfamiliar with The Conversation Prism, it is an evolving infographic that captures the state of social media, organized by how important social networks are used by professional and everyday consumers. It was created to serve as a visual tool for brands to consider unforeseen opportunities through a holistic lens.”
The results of his research are extremely informative and enlightening. Since the last version of the prism released in 2010, 122 services were removed and 113 were added. This confirms that the social landscape is evolving at a dizzying pace, and only those businesses who make an effort to stay ahead of the curve will be successful.
You can read more about the Conversation Prism and the work of Brian Solis in his recent article: The 2013 Social Media Landscape.