If you’re like most small business owners today, you depend on your online presence to reach your potential customers. Top web marketers agree that the best road to success is to grow your online reputation and gather a dedicated list of contacts who are eager to hear what you have to say.
These key tips and resources will help you gain a significant following for your online business:
Define your target market- Targeting your marketing efforts allows you to be more effective in your presentation and yields increasingly successful results. This doesn’t exclude others from doing business with you, it simply increases your conversion rate. People are most likely to respond when they need your services and can relate to your style and offerings. Reference: 10 Questions to Ask Before Determining Your Target Market
Produce unique, valuable content - Research, research, research. What needs can your product or services fill for your target market? What topics are of interest in your industry? Once these factors are determined, you'll be sure to grab their attention. Resource: Free Content Creation Kit from Hubspot
Be visible where your market hangs out -Participate in online communities, guest post for larger blogs and share your blog posts and articles on your key social media networks. Remember to check back often to address any comments. Slideshow: Engage Your Audience With Social Media
Build individual relationships - Now more than ever, marketing is about relationship building. People don’t want a sales pitch, they want a direct message that addresses their individual needs and makes them feel safe and confident in the buying experience. Reference: Build Better Business Relationships
Establish an opt-in system - Present a strong value proposition then create an enticing opt in incentive offer. Be sure you lead your respondents to an inviting landing page with a clear call to action. Reference: Creating an Effective Opt-In Landing Page
Infographic by Mashable: Build an Engaged Audience
Creating a large, engaged audience isn’t rocket science, but it can take a lot of work. Take the process step by step and stick with it - your efforts will yield worthwhile results, and your audience will love you for it! If you have questions or would like assistance with any of these steps, contact our office. We're always available and will be happy to speak with you!
Image courtesy of ponsuwan at FreeDigitalPhotos.net
These key tips and resources will help you gain a significant following for your online business:
Define your target market- Targeting your marketing efforts allows you to be more effective in your presentation and yields increasingly successful results. This doesn’t exclude others from doing business with you, it simply increases your conversion rate. People are most likely to respond when they need your services and can relate to your style and offerings. Reference: 10 Questions to Ask Before Determining Your Target Market
Produce unique, valuable content - Research, research, research. What needs can your product or services fill for your target market? What topics are of interest in your industry? Once these factors are determined, you'll be sure to grab their attention. Resource: Free Content Creation Kit from Hubspot
Be visible where your market hangs out -Participate in online communities, guest post for larger blogs and share your blog posts and articles on your key social media networks. Remember to check back often to address any comments. Slideshow: Engage Your Audience With Social Media
Build individual relationships - Now more than ever, marketing is about relationship building. People don’t want a sales pitch, they want a direct message that addresses their individual needs and makes them feel safe and confident in the buying experience. Reference: Build Better Business Relationships
Establish an opt-in system - Present a strong value proposition then create an enticing opt in incentive offer. Be sure you lead your respondents to an inviting landing page with a clear call to action. Reference: Creating an Effective Opt-In Landing Page
Infographic by Mashable: Build an Engaged Audience
Creating a large, engaged audience isn’t rocket science, but it can take a lot of work. Take the process step by step and stick with it - your efforts will yield worthwhile results, and your audience will love you for it! If you have questions or would like assistance with any of these steps, contact our office. We're always available and will be happy to speak with you!
Image courtesy of ponsuwan at FreeDigitalPhotos.net
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